
our values

Made with love
We created our brand to make feeding your children just a little bit easier. Leave nutrition to us so you can focus on telling bedtime stories, getting mittens on and managing creative bath time delay tactics.

Super farms
We believe that well treated animals, plants and farms produce more nutrient-rich, tastier products. That’s why we work with farmers who share our values and practice organic farming.

Always honest
We love how kids are so honest, even if it hurts. We commit to always being open and honest about what goes into our products and where they are made.

For all families
Our brand is here to serve all families. In fact, our team consists of single-parents, step-parents amazing aunties and uncles. And the thing that unites us all - our love for kids.
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